TV

The Apprentice hit with backlash as ‘fame-seeking’ Geordie Shore star joins the show

She's tried to get on multiple reality shows

Apprentice hopeful Roxanne Hamedi has been branded “fame seeking” as her reality show past comes to light.

Before stepping in front of Lord Alan Sugar in scenes that air tonight, Roxanne walked away from her job as a pharmacist to try her luck on Geordie Shore.

At the time, she complained her job was “boring”.

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It has also come to light that she previously auditioned for Love Island and Married At First Sight, without making it onto either show.

In a resurfaced interview from her reality TV days, Roxanne, then going by Roxy, spoke openly about wanting to be a TV presenter or ‘to appear on Dancing On Ice or Strictly’.

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A post shared by Roxanne Hamedi (@roxy0x)

Now one of 20 candidates starring in the new series of The Apprentice, which kicks off tonight, Roxanne is hoping to secure investment for her beauty business.

However, some long-time fans of the BBC series are unimpressed by her multiple attempts to break into reality television.

When was The Apprentice’s Roxanne in Geordie Shore?

In her official press interview ahead of the new series starting, Roxanne introduces herself simply as a pharmacist from Aberdeen.

She says: “I bring elegance, sexiness, sassiness, and determination, and with a revolutionary brand ready to lead the next wave of innovation, I am a truly unique candidate for The Apprentice.”

What she does not mention is that she previously left her pharmacy job to appear on MTV spin-off, Geordie Shore: Hot Single Summer, in 2011.

During her time on the show, Roxanne – known as Roxy – struck up a romance with original Geordie Shore cast member, Scott Tindale.

Speaking to The Sun, Roxy later explained her decision to take part.

She said: “I’ve reached a certain age where I think you only get one life and it’s far too short. When an opportunity like this comes your way you have to go for it.”

Roxanne also reflected on her castmates, adding: “

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Natasha Rigler
Assistant News & Features Editor (TV Guide)