Staff members working on Loose Women are reportedly furious that they’ve had their show schedule cut down to 30 weeks a year by ITV, while This Morning has seemingly avoided any cuts.
ITV dropped some bombshell news earlier this week about the future of its daytime programmes, with Lorraine, GMB and Loose Women all facing major changes in 2026…
ITV announces major changes to daytime shows, including Loose Women
Earlier this week, ITV announced some major changes to its daytime shows that will take effect from January 2026.
It was revealed that from January, Lorraine Kelly’s self-titled show will be cut down from an hour to 30 minutes. Not only this, but it will only air on a seasonal basis for 30 weeks of the year.
Good Morning Britain will be 30 minutes longer, airing from 6am until 9.30am.
Meanwhile, Loose Women will also be airing on a seasonal basis for 30 weeks per year. This means that 100 fewer episodes of the show will air each year.
“Daytime is a really important part of what we do. And these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust. As well generating savings which will allow us to reinvest across the programme budget in other genres,â€
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