ITV daytime is changing, as a result of huge budget cuts, and things will be very different for the broadcaster going forward.
One aspect of ITV that’s set to be heavily affected is its core daytime offerings, which include Good Morning Britain, Lorraine, This Morning and Loose Women.
The good news is, none of these shows have been axed entirely. However, they are going to change pretty dramatically.
For the full run-down, keep reading….
ITV daytime goes seasonal
One major change is that Lorraine and Loose Women will no longer be aired for 52 weeks of the year. Instead, they will be aired seasonally for 30 weeks per year, meaning that the shows will lose more than 100 episodes.
The exact timeframe of when these shows will air has not yet been confirmed, but it’s likely that it will follow a rough ‘school term’ schedule.
ITV daytime and studio changes amid cuts
Lorraine’s runtime has also been slashed by half an hour to make room for more Good Morning Britain.
During the weeks Lorraine airs, it will run from 9:30am-10am instead of 9am-10am. This means that Good Morning Britain will run between 6am and 9:30am.
Moreover, for the 22 weeks Lorraine is not on TV, Good Morning Britain will be extended even further.
As for This Morning, the show will continue to air between 10am and 12:30pm, while Loose Women will once again occupy their old 12:30pm-1:30pm slot.
This Morning, Lorraine and Loose Women are also migrating to a new studio in central London: one that they will share in order to cut costs. While all of them will continue to be live, Loose Women will no longer have a live studio audience.
Meanwhile, Good Morning Britain is going to start being produced by ITV News at ITN.
Who is leaving?
’
’’’
“”
’
‘’“”
“”