I’m A Celebrity star Nigel Farage has “failed” in his attempts at replicating Matt Hancock’s jungle impact, a PR expert has said.
The former politician has proven to be a controversial signing for the show, with viewers complaining left, right, and centre about the GB News host.
Will I’m A Celebrity campmate Nigel Farage match Matt Hancock’s jungle stint?
Speaking exclusively to ED!, brand and culture expert Nick Ede believes Nigel has “failed” at making the same impact in the jungle as Matt Hancock did last year.
Hancock, of course, finished in third place on last year’s series, surprising pretty much everyone.
“The UK audiences do not like Farage and although he’s trying to do a Hancock I think this has failed as viewers are switching off because of him,” he told us.
“It’s good to see him speaking to Nella and Fred about his policies but he’s still creating a divide and a disconnect with the audience,” he then continued.
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