Holly Willoughby has unveiled a dramatic new look on Instagram as she promotes her new book.
The This Morning star is known for her gorgeous blonde locks and has had the same hairstyle ever since she rose to fame.
However, Holly finally decided to mix things up a bit this week.
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Well… sort of.
Holly Willoughby celebrates release of her new book
The ITV presenter is currently promoting her new book, Reflections.
She’s joined TikTok to help spread the word, and in her first video, Holly looked unrecognisable as she donned a curly, red wig.
Holly dressed up as Annie to lipsync along to a snippet of the song Tomorrow from the musical.
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