Richard Madeley on Good Morning Britain
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Good Morning Britain viewers ‘turn off’ as Richard Madeley sparks backlash by eating minced crickets

Richard Madeley and Ranvir Singh hosted the segment

Richard Madeley sparked a wave of complaints on Thursday (April 24) morning’s Good Morning Britain after he tucked into a bowl of roasted and minced crickets live on air.

The 68-year-old presenter co-hosted the show with Ranvir Singh. The duo took part in the segment highlighting insect-based foods, described by campaigners as the “food of the future”.

Richard Madeley and Ranvir Singh on Good Morning Britain
Richard Madeley and Ranvir Singh hosted the show today (Credit: ITV)
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Richard Madeley eats insects on Good Morning Britain

The segment coincided with a conference at Nottingham University, where experts are promoting the environmental and health benefits of insect consumption. Crickets and ants are said to be rich in protein and micronutrients. They are also more sustainable than traditional livestock.

Before diving in, Richard compared the idea to eating prawns.

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Richard bravely dived into a bowl full of insects

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Ella Clarke
Freelance Writer