Celebrity Big Brother contestant Levi Roots is probably best known to UK telly viewers for his Dragons’ Den success with his Reggae Reggae Sauce.
But there’s much more to Levi than jerk barbecue marinade!
Not only is the Jamaica-born star a celebrity chef and entrepreneur, Levi has also carved out careers as a TV presenter and a successful musician.
When was Celebrity Big Brother star Levi Roots on Dragons’ Den?
Levi became an instant celebrity in February 2007 when he appeared in the first episode of the fourth series of Dragons’ Den.
He charmed potential investors with his business plans – and by serenading the Dragons.
“Put some music in my food for me, and give me some Reggae Reggae Sauce. Hot Reggae Reggae Sauce,” he sang, adding: “So nice I named it twice!”
And it worked! In one of the most memorable pitches in Dragons’
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