‘Tis the season for all things Christmas and the season for the big supermarket chains to release their eagerly-awaited, festive-themed adverts.
Sainsbury’s is the latest to launch its Christmas ad, and the supermarket has gone for a decidedly Dickensian feel.
But it hasn’t impressed viewers, with some calling it ‘scary’ and ‘dreary’.
https://twitter.com/sainsburys/status/1194046649636659203
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The supermarket is celebrating its 150th birthday this year and has made its Christmas advert into a festive fable set in 1869.
It tells the story of a young orphan chimney sweep – Nicholas – who is caught picking up an orange from outside the very first Sainsbury’s store.
Wrongly accused of stealing the orange, he’s banished into the snowy wilderness.
But wait! He’s soon rescued by Mary Ann Sainsbury, who gives him a big bag of oranges and tells the mite: “”
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