If there’s one thing northerners know all about, it’s gravy. Well there’s lots of things northerners know about, but gravy’s definitely up there.
So when Lancashire-based company Holland’s Pies sent out a tweet this morning with the sentence: “Only true Northerners will appreciate a pie smothered in gravy,” they probably thought they’d be social media sensations today.
To be fair, that’s exactly what happened – but sadly for Holland’s, not for the reason they’d have liked.
For you see, they had included a short video in their tweet, of a pie being liberally doused in gravy.
Unfortunately what they described as “gravy” was more like a weak trickle of brownish water.
And they didn’t reckon with the internet’s discerning taste for the brown stuff, and the internet let them know about it in short order.
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