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John Lewis issues statement after viewers slam advert with young boy in a dress and makeup as ‘woke’

The joyful commercial wasn't for everyone

John Lewis has issued a statement after its latest advert for home insurance was slammed for being “woke”.

The retail giant’s ad featured a young boy wearing a dress and make-up and running through his family home knocking stuff over.

Whereas some enjoyed it, others didn’t and now the company has defended its latest offering.

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John Lewis released a statement defending its latest advert
John Lewis said the advert was playful (Credit: John Lewis)

What did the John Lewis advert contain?

With the tag-line “let life happen” the advert showed a messy parents’ bedroom.

Exploding from the chaos is an adorable young boy, who has obviously raided his mum’s make-up table and wardrobe.

Read more:

John Lewis released a statement defending its latest advert
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Nancy Brown
Editor

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