All the complaints as the John Lewis Christmas ad drops � from not being festive enough to Lorraine’s scathing critique

The festive season is officially upon us, with John Lewis having kicked things off by releasing its highly-anticipated Christmas advert.

The retail giant is the first to release its festive commercial. Focusing on the power of music and the difficulty of communication, John Lewis’ 2025 ad is a tear-jerker.

Well, only some seem to think so.

The advert divided opinion immediately after being released. Many complaints have been issued, with even the likes of Lorraine Kelly issuing a scathing putdown about the ad.

John Lewis releases 2025 Christmas ad

Retail giant John Lewis released its 2025 Christmas advert on November 4. The company’s festive ad focuses on the relationship between a father and son.

The father finds a gift from his son under the Christmas tree at their family home. Unwrapping the parcel, he finds a vinyl version of Alison Limerick’s 1990s dance track Where Love Lives.

The song transports the dad back to his younger days, with a clip showing him out dancing with pals. He can then be seen with his son as a toddler, before reentering the present day.

The father and son share a hug without saying a word to one another. This is followed by the tagline: ‘If you can’t find the words, find the gift.’

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