James Martin sparked backlash on Twitter earlier today (February 13) as he shared a pre-Valentine’s Day post.
As TV viewers will doubtless have seen, James works with chopped tomato brand Cirio, fronting the brand’s adverts.
However, it seems his “#ad” the day before Valentine’s was a little too much for some fans.
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James Martin under fire on Twitter
The Saturday Morning host shared a picture of himself smiling holding a can of the chopped tomatoes.
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