We’ve already had the Sainsbury’s and M&S Christmas adverts, and now it seems we’re about to get the eagerly-anticipated John Lewis festive advert.
The legendary high-street brand has a reputation for producing the best and most magical Xmas commercials.
A new Twitter account has been created and posted a cryptic message, which fans think heralds this year’s Yuletide advert from John Lewis.
Meet Edgar. 14.11.19 #ExcitableEdgar pic.twitter.com/4H9YRCDMZJ
— Excitable Edgar (@ExcitableEdgar) November 11, 2019
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The 10-second teaser shows a young child’s hand reach up and knock on a thick wooden door.
With snow falling, the gargoyle-type knocker soon gives way and the door opens.
Text then comes up on the screen saying ‘Meet Edgar’ and the date 14.11.19.
There was also the hashtag ‘#ExcitableEdgar’.
Twitter users immediately took to the social media site, convinced that the teaser was indeed the work of John Lewis.
“Anyone else thinking #johnlewischristmasadvert?” one wrote.
https://twitter.com/RentonOfficial/status/1194235445439291393
So are we all excited for #ExcitableEdgar ? Been a few years since we've had a classic #johnlewischristmasadvert but this could be it… #marketing101 #freelancemarketing
— Martin Brindley (@martinbrindley) November 12, 2019
AAAAAAAAH! Excitable Emma is excited to meet Excitable Edgar!!! #ExcitableEdgar https://t.co/Fl53fIJCvf
— Emma (@_EJBall) November 12, 2019
It's coming… #excitableedgar #johnlewischristmasadvert pic.twitter.com/iK3o8KVSLD
— Vanessa Guttridge (@VanessaGpr) November 12, 2019
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More users registered their excitement at the incoming advert.
“AAAAH!” one shouted.
“Excitable Emma is excited to meet Excitable Edgar.”