Actress and Loose Women star Denise Welch found herself at the centre of controversy in 2014 when a weight loss advertisement featuring her was banned in the UK.
The Advertising Standards Authority (ASA) deemed the commercial “unsafe” due to the rate of weight loss it promoted.
This weekend, the TV star will appear on Channel 4’s Celebrity Hunted. Denise will join a team of celebs as they attempt to stay off the grid for 14 days.
Denise Welch worked with a weight loss company
The Loose Women star had been working with the weight loss company LighterLife, which specialises in meal replacement programs and structured plans.
As part of their promotional campaign, LighterLife shared before-and-after images of Denise.
“Denise lost two stone in just two months,” they proudly announced.
However, this claim quickly drew scrutiny.
The ASA ––
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