Alison Hammond, Paddy McGuinness and Kaye Adams
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‘Don’t!’ This Morning host Alison Hammond steps in as Paddy McGuinness exposes brutal truth behind ITV Daytime cuts

Sweeping cuts kicked in at the start of this year

Alison Hammond was caught in an awkward moment with Paddy McGuinness earlier today (March 6) as he made an appearance on This Morning.

Paddy was about to be interviewed on the ITV daytime programme with Jordan North, ahead of Soccer Aid’s 20th Anniversary, when he exposed a well-kept ITV secret…

Dermot O'Leary and Alison Hammond on This Morning
Alison was keen to keep the secrets of her show just that! (Credit: ITV)
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‘Don’t break the magic Paddy!’

After crossing to Kaye Adams for a preview of Friday’s Loose Women, Alison and Dermot were about to introduce Paddy and Jordan to the show.

However, Paddy, noticing Kaye across the studio, began to point as he shouted: “She’s over there! She’s only over there, I didn’t know that!”

Continuing to lift the lid on the new studio-sharing arrangement between the shows, he shouted: “It’s just there. Spin the camera around! I was going ‘where are you?’ and you’re there!”

Paddy McGuinness and Jordan North on This Morning
Paddy McGuinness and Jordan North talked Soccer Aid on This Morning (Credit: ITV

Alison Hammond cackles as This Morning descends into chaos

Despite Alison’s desperate pleas of: “Don’t break the magic, Paddy!” he proceeded to head over to the other side of the studio, announcing: “I’m going over. Now I’m in the Loose Women studio, I’ve got to go and talk to This Morning!”

As Dermot O’Leary too accused him of “ruining the magic”, Paddy seemed to be beside himself.

Paddy McGuinness on This Morning
Paddy then went off to the Loose Women set, mid-interview on This Morning (Credit: ITV)

A split second later, the cheeky star was on the Loose Women set, giving Kaye Adams a hug.

She invited him to stay and become a Loose Woman, but he had a This Morning interview to conduct. So he headed back to Dermot and a cackling Alison, taking his seat on the This Morning sofa seconds later.

“I’ve been on telly for over 20 years and I’ve only just got on to that!” he said, of the Loose Women panel. “Fantastic.”

Paddy McGuinness and Kaye Adams hugging

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Gabrielle Cracknell
Freelance Writer