Frozen food giant Iceland has always been a winner as far as Slimming World fans are concerned.
Followers of the diet can pick up all manner of “free” foods in store.
With everything from syn-free chips and microwaveable lunches to takeaway-style feasts, the store is shopping heaven for the diet club’s devotees.
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However, until now the only place you could actually buy the much-loved “healthy extra” cereal bars was at Slimming World classes.
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With many following the diet but not actually signing up and paying the fees, the bars are pretty much like gold dust.
The likes of eBay and Amazon do sell them, but for highly-inflated prices.
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