Brits are furious after Cadbury announced it is planning on cutting the size of all of its chocolate bars that are sold in multi-packs.
Not only that, in a double blow for chocoholics, the price of the packs will stay the same.
As such, Cadbury owner Mondelez, has been accused of “shrinkflation”.
The changes will come in to effect next year.
It will see products including Wispa Gold, Boost, Double Decker, Crunchie, Dairy Milk and Twirl bars sold in multi-packs reduced so they contain less than 200 calories.
The move is part of the company’s anti-obesity efforts and it has said it will help to ensure “portion control”.
Read more: B&M cuts the price of its Biscoff & Go dipper packs
Mondelez’s UK MD Louise Stigant said: “We recognise we must play our part in tackling obesity and are committed to doing so without compromising on consumer choice.”
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